FOUNDER OF FANFANFANG STUDIO.
FAN SHI, 2026
For the Super Lucky Day animation created specifically for the Japanese market, we developed the concept of the “Journey of D” — a poetic preparation for a spring trip.
The Delvaux D becomes the visual engine of the narrative. Each product unfolds in sequence, with the D clasp acting as a portal: flowers bloom through it, a spring landscape glides across it, and cherry blossom petals drift gently through the frame.
FAN SHI, 2025
Picture the candle as the protagonist. Its warmth animates the space around it—chairs awaken, anthropomorphic and alert, extending hand-like forms that reach out, compelled to seize it.
The object radiates agency, the environment responds.
2026
An eye watches from behind a veil, voyeuristic and uninvited. But then the buttons as the counter-gesture. We explore the tension between the seriousness of the threat and the lightness of the defense feels intentional.
2024
Blending metallic sensibilities with ingredients that draw its power from the raw.
FAN SHI, 2026
Saint-Valentin Visual Collection, inspired by my cat.
FAN SHI, 2025
To accompany the launch of the Tempo L campaign by Delvaux, a series of short videos was created to build anticipation and bring movement to the campaign universe. Developed from concept through to production, these films animate the atmosphere around the launch with a refined, contemporary approach.
FAN SHI, 2026
Development of AI-crafted ingredients and packshot assets for the launch of Armani Privé Orange Méditerranée in the Chinese market.
AI Creation
2024
In support of Marina Bay Sands’ first major brand re-launch since its opening in 2011, we were engaged to contribute AI artworks, as a part of a transformative initiative that marked the debut of a new identity and global campaign—a significant milestone in the resort’s journey to redefine luxury.
Tension and harmony coexist.
Let the world come into focus.
FAN SHI, 2025
From fragility to resilience, this AI series explores the transformation of love—how gradual changes lead to profound evolution. Using the cherry as a metaphor, it captures love’s journey through tension, endurance, and metamorphosis.
FAN SHI, 2024
All started from Relation in Time from Marina Abramović, this visual series is a festive celebration of connection, for this joyful, timeless holiday.
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Conception + Creative Direction
2026
For the launch of the new fragrance collection Les Ateliers, Jean Paul Gaultier’s high-end couture line, the campaign draws inspiration from the playful spirit of Monsieur Gaultier. It blends couture fantasy with a sense of wit and lightness, creating a universe that is both refined and mischievous.
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Art Direction
2026
Birkenstock marks its first Lunar New Year created especially for the Chinese market, as a moment that signals the brand’s growing presence and deepening connection here. This campaign returns to what truly matters: emotion, artistry, and authenticity.
A new year begins with a new step.
This story celebrates every kind of step — forward or backward, playful or bold — inviting each person to move toward new possibilities, and to walk gently into their wishes.
We embrace uncertainty with softness, acceptance, and shared ease, trusting that every step, no matter how small, carries us somewhere meaningful.
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Art Direction
2023
Biotherm opens its eyes to transformation with its Blue Pro-Retinol Eye cream. This innovative formula introduces Pro-Retinol, a safer iteration of the revolutionary ingredient, enriched with Life Plankton and caffeine to improve the appearance of the eye’s contour. As a reinterpretation of existing campaign materials from the Blue Retinol serum campaign using new editing and added animation highlighting the eye contour, this campaign builds upon an existing visual universe to expand its reach and create a consistent and exciting extension of the product line.
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Art Direction + AI Creation
2025
For the launch of new Discovery Sets, a visual series combing AI technology and real photo, is experiment to present the new identity of the brand.
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(Chinese Valentine’s Day)
Art Direction
2026
Balance. A story written in three pearls to celebrate Qixi Festival.
Three pearls. Every shape of love. From the self, to connection, to something greater than us.
The campaign's visual world is woven with French silk threads in a gradient of blue, from the signature TASAKI blue to deeper shades echoing every tone of the sea where the Maison originates. They are meant to evoke the Milky Way and connect those whose paths are destined to cross. The jewel becomes the thread. The thread becomes the bond.
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Conception + Art Direction
Directed by: Lilian hardouineau
2025
What if the Mugler women, celestial beings of timeless grace, were a kind of Guardians of time?
They possess a unique power to accelerate time itself, making preparation race by in a blur and the celebration last euphorically forever.
Time bends, pulses and spins in their hands…
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Art Direction
2023
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