FOUNDER OF FANFANFANG STUDIO.
FAN SHI, 2025
From fragility to resilience, this AI series explores the transformation of love—how gradual changes lead to profound evolution. Using the cherry as a metaphor, it captures love’s journey through tension, endurance, and metamorphosis.
AI Creation
2024
In support of Marina Bay Sands’ first major brand re-launch since its opening in 2011, we were engaged to contribute AI artworks, as a part of a transformative initiative that marked the debut of a new identity and global campaign—a significant milestone in the resort’s journey to redefine luxury.
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2024
During the launch of perfume range La Collection Rabanne, each fragrance underwent an AI visual walkthrough, blending the brand's metallic sensibilities with ingredients that draw its power from the raw.
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Tension and harmony coexist.
Let the world come into focus.
FAN SHI, 2024
All started from Relation in Time from Marina Abramović, this visual series is a festive celebration of connection, for this joyful, timeless holiday.
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FAN SHI, 2025
All day paradoxes reinterprets everyday objects. Prompting viewers to question societal norms and reflect on their daily routines. It’s a visual critique of our « All Day » habits and the paradoxes they embody.
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Art Direction
2023
Biotherm opens its eyes to transformation with its Blue Pro-Retinol Eye cream. This innovative formula introduces Pro-Retinol, a safer iteration of the revolutionary ingredient, enriched with Life Plankton and caffeine to improve the appearance of the eye’s contour. As a reinterpretation of existing campaign materials from the Blue Retinol serum campaign using new editing and added animation highlighting the eye contour, this campaign builds upon an existing visual universe to expand its reach and create a consistent and exciting extension of the product line.
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Art Direction + AI Creation
2025
For the launch of new Discovery Sets, a visual series combing AI technology and real photo, is experiment to present the new identity of the brand.
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Conception + Art Direction + AI Creation
Director: Fan Shi
2025
Transitions Light Intelligent Lenses seamlessly adapt to changing light situations, changing from clear to dark when outdoors, and back to clear when you’re inside. A Moodfilm of illustrating different worlds of colors is created for Transitions Optical.
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Art Direction + UI Design
2023
During the opening of new flagship of Armani Beauty in Shenzhen, China, we designed the interactive digital experience in WeChat Mini Program, in order to provide a better online+offline experience for consumers, named “Powerful Harmony”.
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Art Direction
2023
During the opening of new flagship of Armani Beauty in Shenzhen, China, we designed the interactive digital experience in WeChat Mini Program, in order to provide a better online+offline experience for consumers, named “Powerful Harmony”.
[More..]
Art Direction + UI Design
2023
During the opening of new flagship of Armani Beauty in Shenzhen, China, we designed the interactive digital experience in WeChat Mini Program, in order to provide a better online+offline experience for consumers, named “Powerful Harmony”.
[More..]