FOUNDER OF FANFANFANG STUDIO.
FAN SHI, 2025
Picture the candle as the protagonist. Its warmth animates the space around it—chairs awaken, anthropomorphic and alert, extending hand-like forms that reach out, compelled to seize it.
The object radiates agency, the environment responds.
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2024
Blending metallic sensibilities with ingredients that draw its power from the raw.
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FAN SHI, 2026
Development of AI-crafted ingredients and packshot assets for the launch of Armani Privé Orange Méditerranée in the Chinese market.
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FAN SHI, 2025
From fragility to resilience, this AI series explores the transformation of love—how gradual changes lead to profound evolution. Using the cherry as a metaphor, it captures love’s journey through tension, endurance, and metamorphosis.
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AI Creation
2024
In support of Marina Bay Sands’ first major brand re-launch since its opening in 2011, we were engaged to contribute AI artworks, as a part of a transformative initiative that marked the debut of a new identity and global campaign—a significant milestone in the resort’s journey to redefine luxury.
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Tension and harmony coexist.
Let the world come into focus.
FAN SHI, 2024
All started from Relation in Time from Marina Abramović, this visual series is a festive celebration of connection, for this joyful, timeless holiday.
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FAN SHI, 2025
All day paradoxes reinterprets everyday objects. Prompting viewers to question societal norms and reflect on their daily routines. It’s a visual critique of our « All Day » habits and the paradoxes they embody.
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Art Direction
2026
Birkenstock marks its first Lunar New Year created especially for the Chinese market, as a moment that signals the brand’s growing presence and deepening connection here. This campaign returns to what truly matters: emotion, artistry, and authenticity.
A new year begins with a new step.
This story celebrates every kind of step — forward or backward, playful or bold — inviting each person to move toward new possibilities, and to walk gently into their wishes.
We embrace uncertainty with softness, acceptance, and shared ease, trusting that every step, no matter how small, carries us somewhere meaningful.
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Art Direction
2023
Biotherm opens its eyes to transformation with its Blue Pro-Retinol Eye cream. This innovative formula introduces Pro-Retinol, a safer iteration of the revolutionary ingredient, enriched with Life Plankton and caffeine to improve the appearance of the eye’s contour. As a reinterpretation of existing campaign materials from the Blue Retinol serum campaign using new editing and added animation highlighting the eye contour, this campaign builds upon an existing visual universe to expand its reach and create a consistent and exciting extension of the product line.
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Art Direction + AI Creation
2025
For the launch of new Discovery Sets, a visual series combing AI technology and real photo, is experiment to present the new identity of the brand.
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Conception + Art Direction
Directed by: Lilian hardouineau
2025
What if the Mugler women, celestial beings of timeless grace, were a kind of Guardians of time?
They possess a unique power to accelerate time itself, making preparation race by in a blur and the celebration last euphorically forever.
Time bends, pulses and spins in their hands…
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Art Direction + UI Design
2023
During the opening of new flagship of Armani Beauty in Shenzhen, China, we designed the interactive digital experience in WeChat Mini Program, in order to provide a better online+offline experience for consumers, named “Powerful Harmony”.
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Art Direction
2023
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Art Direction + UI Design
2023
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